Discover What Stops Your Sales Success

Episode 31

The Neuroscience of Selling and Leading with Success

Ann Betzis an experienced executive coach, leadership trainer, and advanced coaching facilitator, and has been a leader in mapping the intricacies of neuroscience to the art and science of the coaching profession. Since her initial white paper on coaching and neuroscience for the Coaches Training Institute in 2012, Ann has researched and written extensively on the connections between the skills and tools of professional coaching and current research in neuroscience. Ann is a founding partner in BEabove Leadership, a leadership, and organizational transformation company. above provides leadership training, consulting, and coaching focused on increasing personal and organizational effectiveness. Among other programs, BEabove Leadership also offers an advanced coach training series for certified coaches, focused on the neuroscience of coaching and transformation. Ann is an adjunct faculty member of the University of Texas, teaching neuroscience in their Organizational Behavior and Coaching Program and also consults on neuroscience with the ICF.


As a coach, imagine having a shorter path to mastery. You could coach your clients to accomplish their biggest and toughest goals, faster. Based on our coach training, we facilitate change using what we learn and, with experience, we become masterful coaches. In this episode, Neuroscience Educator and Executive/Leadership Coach, Ann Betz shares the link between neuroscience (how the brain works) and coaching. In selling, it’s especially important to know the power of communicating with a mix of purpose, practicality and empathy (from both hemispheres of the brain).Neuroscience shortens the path to mastery and in this conversation, we talk about why. Recognized as one of the leading experts in the World on the relationship between coaching and neuroscience, Ann shares why neuroscience connects you and your selling to the yummy side of life and business.


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