Episode 18

How to Set Fees for Your High Ticket Coaching Programs

WendyY Bailey has been called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurs, coaches, speakers, trainers, and consultants for more than eighteen years. She is a two-time best-selling author, sought-after mentor coach, dynamic sales speaker, and visionary coaching leader, because of her fierce commitment and dedication to inspiring individuals, groups, and organizations to create extraordinary results. 

Affectionately called “WendyY” by her clients, business associates, and colleagues, she is an internationally known thought leader and has made a global impact in coaching as an innovative mentor coach serving across the US and in countries like the UK, Sweden, Spain, and Italy.


Coaching is an intangible service that maybe challenging to assess and set fees appropriate fees. If you’re a coach who wants to offer high-ticket coaching programs, it can be especially difficult to know what goes into the fees or how to communicate why the fees may be higher than your other coaching programs. In this bonus episode, discover the key elements you must understand in order to set the appropriate fee. It begins with how you perceive value based on your deepest beliefs about what you bring to the marketplace. Then, it’s easy to assign the appropriate fee so you can sell your high-ticket programs, successfully.